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Due to the lack of federal law regarding the legalization of marijuana, many platforms are not allowing advertisements related to the industry.

Getting the word out about your products and services is a must for any new business in the marijuana industry. However, it can be very challenging for new entrepreneurs.

The global market for marijuana is expected to reach $166 billion by 2025, and many companies are still waiting for more platforms to start allowing advertisements related to the industry.

All of the major platforms, including Google, Facebook, Instagram, and Twitter, have strict restrictions when it comes to the promotion of marijuana-related products. These include products that are legal in the state, as well as ancillary companies that are not involved in the actual production or sale of marijuana. According to reports, Facebook had considered loosening these restrictions, but it decided not to.

Use Good SEO Principles

Having a strong digital presence is very important for any business in the marijuana industry. It’s important that your website is well-designed and can be found by potential customers. Most people will use Google to find local cannabis stores.

Having a strong website is also important for any business in the marijuana industry as it can help it attract and retain potential customers. Having a well-designed and informative website can also help drive traffic to your site.

Leverage Affiliate Marketing

One of the most effective ways to promote a business in the marijuana industry is through affiliate marketing. This method has been around for a long time, and it can still provide a decent return on investment. It’s also very affordable, so it makes sense that many companies in the industry already offer this type of marketing.

An affiliate marketing program is a type of marketing arrangement that allows an online retailer to earn a commission from the sales generated by its referrals.

If you’re in the marijuana industry and are planning on using influencer marketing, then this type of marketing can be a good alternative. However, it’s usually a one-and-done process.

One of the most effective ways to promote a business in the marijuana industry is through affiliate marketing. This type of marketing can be used to create long-term sales from key influencers. These individuals could be from various social media platforms such as Instagram.

Build an Effective Social Media Presence

Although it’s not possible to buy advertisements on social media, having a strong social media presence can still be very beneficial for a business in the marijuana industry.

If you’re planning on using social media to promote a business in the marijuana industry, make sure that you follow the terms of service of each platform. Each network has its own rules regarding the types of posts that it can allow.

Having a strong social media presence can also help a business in the marijuana industry by allowing it to collect and share user-generated content. This can help boost its visibility and create third-party validation.

Consider Local Billboards

In most states, billboards are the main marketing tool for marijuana businesses. They can help a business get its name out there and attract potential customers. In most states, these types of billboards are also responsible for the majority of foot traffic to retail establishments.

If you’re in a state where retail marijuana is legal, then you’ll likely see multiple billboards advertising the various products and services that a local marijuana store has to offer.

 

 

Scott Gelbard Bio Card